Firstly, it’s probably a good idea to clear up exactly what we mean by ‘Sales Printing.’ Sales printing is basically anything that is aimed at promoting your business by actively advertising it to potential customers- as long as the advert is printed that is. It’s not sales printing unless it’s printed, of course.
Some examples of sales printing or promotional products are brochures, booklets, leaflets, flyers, posters, invitations, presentation folders, postcards, tickets, menus, book printing, notepads, CD/DVD inlays, rubber stamps and there’s loads more as well. You can even get things printed onto T-shirts and mugs.
Nothing beats ‘word of mouth’ when you’re in business, but promotional printing comes pretty close. There are a few things you need to check before you go to press though with 10,000 full colour leaflets.
I’ll write in more detail about each of the individual examples of promotional printing listed above at a later date. For now though, start thinking about getting something printed. Seriously, if you get it right, the return can be invaluable.